The autumn season is known for its warm colors and rich hues. This makes September a great time to refresh your social media branding with a cohesive autumn color palette. When using social media for your business it is important to create a cohesive look. It makes your business look professional and more eye-catching. A cohesive look for your brand on social media will only help send more customers to your website. There are a lot of ways to use autumn colors to create a cohesive look and feel free to use these tip for incorporating these colors in your social media profiles.
Before choosing a color palette for your social media profile it is important to understand what the colors you choose actually mean and are associated with. Autumn colors, especially orange, red, yellow, and brown, are most associated with warmth, comfort, and coziness. If your business sells t-shirts or hoodies, these are definitely the vibes you want to convey on your social media accounts. Understanding how the mind reacts to these colors can help you choose the right hues to convey your brand’s message and values. For example, orange is often associated with energy and creativity, while brown is associated with stability and reliability.
It’s important to consider your existing branding elements like your logo, website, and other marketing materials when you decide to use an autumn color palette for social media. You want to make sure to choose colors and hues that will complement your existing branding while at the same time evoking the feelings that autumn conveys.
Once you have chosen the autumn color palette that will complement your existing brand, it’s time to apply to your social media profile. Here are some ideas to do that.
- Create a profile picture and cover photo using the autumn color palette you choose.
- When making social media posts, choose a consistent background that matches your chosen autumn color palette.
- Incorporate your autumn colors into your social media graphics, such as text overlays and illustrations.
- Use the profile pictures, cover photos, overlays, and graphics created using your autumn color palette to create a consistent look and feel across all of your social media profiles.
Conveying a consistent message to your audience is important in order to make sure your brand stands out from all the others. By understanding the psychology of autumn colors, choosing the right hues that match your current branding, and then applying the colors to create a cohesive social media look will make all the difference in creating an eye-catching look your brand this season.
If you need help finding a autumn color palette check out our listings of autumn color palettes and take a look on Etsy and you will find thousands of options. One will be sure to be a perfect match for your social media branding.